Your massage might last an hour. What happens during the other 23 is up to you.
This relaxed, lived-in hat is a small reminder of the bigger picture.
The Other 23 is about everything that happens when you're not on the massage table: the food you eat, the sleep you get, the way you move, the time you spend outside, the stress you carry, and the moments you give yourself permission to slow down and simply live.
And sometimes, the best thing you can do for yourself is put on a comfortable hat and go outside. ☀️
Featuring the The Other 23 embroidered patch—a sun rising over hills and pines—this classic dad hat has an easygoing, broken-in feel from day one. It's made for long drives, trail walks, campsite mornings, afternoons by the water, errands around town, or whatever happens during your other 23 hours.
Soft 100% cotton bio-washed chino twill
Relaxed 6-panel, unstructured, low-profile fit
Pre-curved visor for easy sun coverage
Adjustable self-fabric tri-glide buckle
Tear-away label for itch-free comfort
No complicated rules. No perfect routine. Just a comfortable hat and a little reminder to pay attention to how you're living the other 23 hours of your day.
Put it on. Get outside. See what happens.
Your massage might last an hour. What happens during the other 23 is up to you.
This relaxed, lived-in hat is a small reminder of the bigger picture.
The Other 23 is about everything that happens when you're not on the massage table: the food you eat, the sleep you get, the way you move, the time you spend outside, the stress you carry, and the moments you give yourself permission to slow down and simply live.
And sometimes, the best thing you can do for yourself is put on a comfortable hat and go outside. ☀️
Featuring the The Other 23 embroidered patch—a sun rising over hills and pines—this classic dad hat has an easygoing, broken-in feel from day one. It's made for long drives, trail walks, campsite mornings, afternoons by the water, errands around town, or whatever happens during your other 23 hours.
Soft 100% cotton bio-washed chino twill
Relaxed 6-panel, unstructured, low-profile fit
Pre-curved visor for easy sun coverage
Adjustable self-fabric tri-glide buckle
Tear-away label for itch-free comfort
No complicated rules. No perfect routine. Just a comfortable hat and a little reminder to pay attention to how you're living the other 23 hours of your day.
Put it on. Get outside. See what happens.
